This Privacy Policy describes the ways in which personal information is collected, processed, utilized, and shared when users visit or interact with earthbreeze.com (referred to as the “website” or “Site”), or when they complete a purchase through it. It also explains the rights available to users regarding their personal data, including how they may request access to stored information, obtain a copy of their data, or request that their information be deleted through the company’s designated privacy request process.

When individuals access the Site, certain technical and usage-related data is automatically gathered to ensure proper website performance and to better understand how visitors interact with different pages and features. This automatically collected data may include browser type, IP address, device time zone, and cookies stored on the user’s device. As users navigate through the website, additional behavioral information is recorded, such as the pages they visit, the products they view, how they arrive at the Site (for example, through search engines, advertisements, or referral links), and how they interact with available features. This category of information is generally referred to as device-related data.

Multiple technologies are used to collect this type of information. Cookies, which are small text files stored on a device, often contain unique identifiers that help recognize returning visitors and improve user experience over time. Educational resources such as allaboutcookies.org provide additional explanations of how cookies function. Alongside cookies, server log files are also used to capture technical activity, including IP addresses, browser configurations, internet service provider details, referral sources, exit pages, and timestamps of user actions. In addition, tracking technologies such as web beacons, pixels, and tags may be implemented to analyze user engagement, monitor traffic patterns, and evaluate overall website performance.

When customers place an order or attempt to make a purchase, additional personal details are collected directly from them. This information typically includes full name, billing and shipping addresses, payment-related details such as credit or debit card information, email address, and telephone number. This category of data is referred to as order-related information. Together with device-related data, it is classified as personal information under this Privacy Policy.

The collected personal information is used for several essential operational purposes. Order-related data is primarily used to process payments, fulfill orders, arrange shipping and delivery, and send order confirmations or receipts. It may also be used to communicate with customers regarding their purchases, verify transaction details, and help detect or prevent fraudulent activity. In cases where users have opted in to receive marketing communications, their information may also be used to send promotional emails, product updates, or offers that may be relevant to their interests.

Device-related information is used to support website security, improve performance, and enhance user experience. It helps identify potential fraud risks, maintain system integrity, and analyze how visitors interact with the website. This analysis allows for improvements in navigation, content layout, product presentation, and marketing effectiveness. In some instances, device data may be linked with email addresses through third-party tools, enabling targeted communication or email marketing campaigns. Users who prefer not to receive such communications may opt out through the settings provided by those external services.

Personal information may also be shared with third-party service providers that assist in operating the business. For example, e-commerce operations may rely on platforms such as Shopify, which process customer data under their own privacy frameworks. Analytical services such as Google Analytics may also be used to study website traffic and user behavior. These third-party providers maintain their own privacy policies governing how they collect and use information, and users may have options to manage or disable certain tracking features depending on the service.